Neoguri is long-running brand of Nongshim which has been a favorite from its release in 1982.
It features deep and clean broth and plump and al dente noodles. Chunks of Korean kelp became the unique characteristic of Neoguri adding taste and nutrition.
The steady sales of Neoguri for more than 30 years are a result of the combination of spicy broth with warm udon which is well-sought in the winter. Neoguri is the first ‘Udon’ type ramyun resulting from Nongshim’s know-how and long-time R&D.
At the time of its release, ‘Udon’ was not usually eaten at home, which made Neoguri so innovative. Neoguri set a new record by recording more than 2 billion won in sales in just two months and 15 billion won in the next year (1983). It has grown to be best-selling ramyun with sales totaling more than 120 billion won per year.
Another secret of its long-standing popularity is its marketing strategy.
Its catchphrase, translating to mean ‘Chase the racoon’, and ‘Al dente~ plumpy~ Nongshim Neoguri,’ in its CM song has been a winner from its date of release.
Recently by customer demand, Neoguri can now be conveniently enjoyed as cup noodles, ‘Neoguri Cup’ and ‘Neoguri Big Bowl Noodle’ were released and its market share is continuously growing even in the market for bowl ramyun.